.Post Viewpoints: 15.Ever wondered how a power developer winds up managing an influencer advertising and marketing platform? Jonathan Eg, CEO of Partipost, splashes the herbal tea on The Adrian Series.Key takeaways:.Why investing formulas resulted in isolation (and a job pivot).The magic formula: authenticity + consistency = influencer effectiveness.B2B influencer advertising in Asia: It is actually coming, however gradually.AI influencers: Cool, yet probably will not substitute your BFF's Instagram.The remittance trouble pestering influencer marketing (as well as just how Partipost is actually addressing it).Enjoyable reality: Jonathan's daddy eagerly anticipates Mondays. Yes, you review that right.Income: The influencer advertising and marketing yard is advancing quicker than you can point out "swipe up." Coming from micro-influencers to artificial intelligence avatars, the video game is altering-- however authenticity still preponderates.Thus, before you cross out that good friend with 200 followers as "not important," keep in mind: worldwide of nano-influencers, your bestie might only be the next major factor.Listen for more influencer insights and possibly get an idea or more for your own Instagram video game!